It's hard to believe a year has passed since Corporate Insight published the first comprehensive report on Social Media in the financial services market - Social Media: Trends and Tactics in the Financial Services Industry. While the research is still very relevant, we've been delivering tailored presentations to clients that purchased the report to update them on the ways competitors are now using blogs, communities, Twitter, Facebook, LinkedIn, etc. to connect to consumers.
 
Not an early adopter? Not a problem yet, but most firms cannot afford to maintain a wait and see attitude for much longer. Many leading financial services firms are using social media to strengthen their brand and connect to clients and prospects in innovative ways. As you consider how your firm can benefit from participation in the social Web, this report can help you plan your strategy.  

With this report, you will learn:

• How the different sectors of retail financial services are incorporating social media tools into their strategies.
• Ideas on how to work with compliance to help pave the way to using social media.
• What third-party firms are offering to financial services companies as solutions.

Loaded with dozens of images, this 150+ page report is a must read for any financial marketing trying to grapple with social media challenges.